Which term best describes personal communication about services or products?

Which term best describes personal communication about services or products?

• A. Branding
• B. Public Relations
• C. Viral Marketing
• D. Advertising

Answer: (C)

Personal communication about services or products spreads through word-of-mouth and social sharing. Viral marketing is the term that describes messages designed to be shared by individuals with their networks, often prompting rapid spread through peer-to-peer recommendations. This naturally fits how people talk about offerings with friends, family, and online connections, making it the best description. Branding shapes overall identity, PR focuses on managing information flow with media, and advertising is paid, non-personal mass messaging, none of which capture the essence of people sharing with their own networks the way viral marketing does.

Personal communication about services or products spreads through word-of-mouth and social sharing. Viral marketing is the term that describes messages designed to be shared by individuals with their networks, often prompting rapid spread through peer-to-peer recommendations. This naturally fits how people talk about offerings with friends, family, and online connections, making it the best description. Branding shapes overall identity, PR focuses on managing information flow with media, and advertising is paid, non-personal mass messaging, none of which capture the essence of people sharing with their own networks the way viral marketing does.