Which concept relates to strategies that encourage customers to share content with others?

Which concept relates to strategies that encourage customers to share content with others?

• A. Branding
• B. Viral Marketing
• C. Direct Marketing
• D. SEO

Answer: (B)

The idea being tested is how to get customers to spread messages by themselves. Viral marketing is about creating content or campaigns that people want to share with their networks, so the message spreads quickly and widely with little extra effort from the marketer. It relies on social sharing, word-of-mouth, and sometimes incentives or easily shareable formats to amplify reach. The growth comes from each person who shares with others, rather than from traditional paid ads or direct outreach. Branding is about shaping overall perception of the brand over time, not specifically about encouraging sharing. Direct marketing targets individual recipients with direct messages like emails or catalogs, rather than leveraging rapid, network-driven dissemination. SEO focuses on improving visibility in search engines to attract visitors, not on prompting customers to share content.

The idea being tested is how to get customers to spread messages by themselves. Viral marketing is about creating content or campaigns that people want to share with their networks, so the message spreads quickly and widely with little extra effort from the marketer. It relies on social sharing, word-of-mouth, and sometimes incentives or easily shareable formats to amplify reach. The growth comes from each person who shares with others, rather than from traditional paid ads or direct outreach.

Branding is about shaping overall perception of the brand over time, not specifically about encouraging sharing. Direct marketing targets individual recipients with direct messages like emails or catalogs, rather than leveraging rapid, network-driven dissemination. SEO focuses on improving visibility in search engines to attract visitors, not on prompting customers to share content.